Editor's Note: This article is Part 4 of a 10-part series. Click here to read Stage 3.
You have now added your critical contacts to the mix. Try to contact each one of them, by voice and not by e-mail -- just yet; good etiquette requires that you begin the dialogue with a personal conversation -- and you will ask each one of them the following question:
"What is the most critical underserved need in your industry?"
- Ask that question of all your contacts and their friends in the industry who know enough to have an answer.
- Ask the question when you meet anyone who knows a lot about any business, industry, profession, institution or organization.
- Cast a wide net and persist.
- Don't forget that this tactic will work on just about every possible employment field.
Examples of underserved needs could include the following:
- A coal mine without an emergency communications system
- A town without a particular type of house of worship
- A town too small for a Walmart but in need of a general store
- A distribution network that has a missing piece
- A tracking mechanism that doesn't exist
- A school without a particular teacher
- A town with no Italian restaurant
- A harbor with no boating services dock
- A Democrat running for office in a location full of Republican politicians when a massive scandal erupts.
- Any place where something important doesn't exist
Bunker-Busting Tip: You are allowed to ask this question during your entire military career, so start taking notes today. Your next step is Stage 5: Answers and Solutions.
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