Marines Try to Land a Spot in the Corps' Next Big Recruiting Commercial

Marine Corps Recruiting Command uses this image in its "Toward the Sounds of Chaos" advertising. — Marine Corps Recruiting Command uses this image in its "Toward the Sounds of Chaos" advertising campaign. (Courtesy Photo/U.S. Marine Corps)

Military.com | By Gina Harkins

Published February 05, 2020

The Marine Corps is holding casting calls on both coasts this week as the service looks for the next faces to appear in upcoming recruiting ads.

More than 80 Marines have so far auditioned for the chance to appear in the latest installment of the service's "Battles Won" recruiting campaign. The first round of tryouts was held at Camp Lejeune in North Carolina on Monday and Tuesday. West Coast Marines will have a chance to audition for the ads on Thursday and Friday at Camp Pendleton, California.

Marine Corps Recruiting Command plans to cast several leathernecks to be featured in a new commercial that will air on TV, through streaming services and online by the fall, Gunnery Sgt. Justin Kronenberg, a spokesman for the command said. The commercial will focus on the transformation civilians go through during the 13-weeklong boot camp process.

Themes will include belonging, resiliency and teamwork, a Marine Corps-wide message announcing the casting calls states.

During the auditions, recruiting command officials will also be looking for Marines who can appear in other marketing materials, including billboards, digital ads and other support materials, Kronenberg said.

Marines between the ages of 18 and 27 are eligible to try out. They must be available to film the commercial at Marine Corps Recruit Depot Parris Island in South Carolina and Atlanta between Feb. 27 and March 1.

The Marine Corps' "Battles Won" recruiting campaign kicked off in 2017. The new boot camp-focused ad will be the third that tells the Marine Corps story, Kronenberg said.

The 2017 "Battle Up" ad was centered around winning conflicts. The 2018 "A Nation's Call" commercial showcased how the Marine Corps seeks to develop quality citizens, he said.

"Our next piece will showcase the first" phase of a Marine's story, Kronenberg added.

This will be the second video campaign the Marine Corps has worked on in recent months. In October, the service put out a four-minute video aimed at highlighting the Marine Corps' naval roots after close to two decades of war in the Middle East.

-- Gina Harkins can be reached at gina.harkins@military.com. Follow her on Twitter @ginaaharkins.

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Related Topics: Military Headlines Marine Corps Topics Recruit

Gina Harkins

Gina Harkins previously covered the Marine Corps, Navy and Coast Guard for Military.com. She has covered troops and their families for nearly a decade, reporting from the U.S., Central and South America, and at sea. Before joining Military.com, Gina was a longtime reporter and managing editor for the independent Marine Corps Times. Her story on two recruits trapped at Marine Corps Recruit Depot Parris Island in South Carolina was runner up for the 2013 Military Reporters and Editors award for domestic military coverage. She holds a master’s degree from Northwestern University’s Medill School of Journalism and studied political science and international relations in her undergrad at Northeastern Illinois University. Read Full Bio

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